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Tyler Farm

Hey, Where'd You Go? The Unspoken Rules of Ghosting in Business Etiquette

I mentioned in a previous post about receiving an email from someone asking about purchasing sheep, and them not being in contact ever since. I received an email several weeks ago from someone more local about studding out our ram. Upon telling them we weren’t studding him this year, but perhaps next year, and asking a few questions, they also went silent. I don’t keep up with the current phrases, but I have heard of ghosting.

I can understand this in your personal life, and I’ve been guilty of doing it myself to ward off an over-attentive wooer who wouldn’t take “No” for an answer. In business, however, I find it rude. Maybe I’m just old-fashioned. However, on to the post.


Ghosting isn’t just a dating trend anymore; it's a real issue in the world of business. You might wonder, “What does ghosting in business even mean?” If you've ever sent a proposal and received nothing in return, you’ve faced this frustrating challenge. Ghosting in business can impact networking, collaboration, and even daily interactions at work. Let's break down what ghosting is in the business world, its implications, and how to navigate this tricky situation effectively.

Ghosting happens when someone cuts off all communication without giving any warning or explanation. In personal relationships, it can be seen as rude, and the same goes for business contexts.

For example, consider the scenario where you reach out to a potential client about an exciting collaboration. You craft a thoughtful email, but weeks go by without a reply. This silence can leave you feeling confused and discouraged. In today’s hyper-connected world, it’s ironic how often we experience such disconnection.

The fast-paced nature of modern work often leads to ghosting. According to a survey by OfficeTeam, 63% of professionals have experienced ghosting at work, whether it’s during the recruitment process or while pursuing business opportunities. Sometimes, tasks can pile up, and messages get overlooked. Other times, ghosting reflects a conscious choice to ignore communication altogether.


Why Do People Ghost?

There are various reasons people ghost in a business setting. Here are some of the most common:


Overwhelm

Many professionals receive dozens of emails and messages daily. When juggling numerous responsibilities, it might seem easier to ignore some communications rather than prioritize timely responses.


Disinterest

An initial interest in a project can fade. For instance, a potential partner may be enthusiastic about a proposal but later decide to pursue a different direction, leading to silence.


Fear of Confrontation

Not everyone is comfortable delivering bad news. Some individuals prefer to ghost rather than engage in difficult conversations, which can be intimidating.


Changes in Priorities

Business agendas change frequently. For example, a company that initially showed interest in a collaboration could shift focus, leaving them unable to engage as before.


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The Impact of Ghosting

Ghosting can have significant effects, not just on the person who is ghosted but on the business climate overall.


Damage to Trust

When someone ghosts you, it can erode trust in future communications. It creates a sense of uncertainty, making you hesitant to reach out again.


Missed Opportunities

Ghosting can lead to lost chances for collaboration, growth, or innovation. A conversation about a new project could simply vanish, hindering potential opportunities.


Reputation Risk

If ghosting becomes a pattern, it can damage a person’s or company's reputation. Being known as someone who vanishes can limit future networking and beneficial relationships.



Handling Ghosting

If you've been ghosted, it's important to handle it gracefully. Here are effective strategies to consider:


Don’t Take It Personally

It’s crucial to remember that ghosting is often not about you. External circumstances may drive someone to avoid communication rather than personal disdain or disinterest.


Follow Up

If you haven’t heard back, sending a polite follow-up message is perfectly acceptable. This demonstrates your ongoing interest and may prompt the other party to re-engage.


Speak to a Third Party

Reaching out to a mutual connection might help clarify the situation. They can provide insights into why the ghosting happened, making it easier for you to navigate it.


Shift Your Energy

Redirect your focus towards new opportunities instead of fixating on being ghosted. Expanding your network can help you build new connections and reinvigorate your professional life.


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The Unspoken Rules of Ghosting

While ghosting is typically seen as unprofessional, having some guidelines in place can help navigate this challenging phenomenon.


Set Clear Expectations

At the beginning of a conversation, establishing clear goals and communication methods can help prevent ghosting. Discuss timelines and decide how you will check in on progress.


Acknowledge Ghosting as Rude

Recognizing that ghosting is often disrespectful fosters mutual understanding. Accepting that uncomfortable conversations are necessary can lead to a more respectful environment.


Encourage Open Communication

Promoting an open culture encourages honesty. When people feel comfortable expressing their bandwidth, it can reduce the chances of ghosting.


Use Alternative Communication Channels

If one method isn’t working, don’t hesitate to switch it up. A quick phone call or a coffee chat can bring new energy and can prevent ghosting altogether.


Preventing Ghosting in Your Own Practices

It can be helpful to reflect on your own communication practices to avoid ghosting others. Here’s how:


Be Mindful

Take a moment to consider the person on the other end before you send your message. Mindfulness can strengthen relationships and reduce misunderstandings.


Respond When You Can

Even partial responses can help maintain connections. A quick acknowledgment like “Thanks for reaching out! I’ll reply in detail soon” keeps the line of communication open.



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Ghosting Etiquette: Recap and Practical Tips

Let's summarize some helpful tips for navigating ghosting in the business world:


  1. Communicate Clearly: Setting expectations reduces the likelihood of ghosting.


  2. Don’t Ghost Back: Even if you've experienced ghosting, resist the urge to do the same.


  3. Follow Up Gracefully: A respectful follow-up can clear up misunderstandings.


  4. Build a Respectful Culture: Encourage an environment where open dialogue is welcomed.


  5. Evaluate Communication Methods: Switching approaches might revitalize a stalled conversation.


Moving Forward with Communication

Ghosting is a frustrating aspect of modern communication, especially in business. However, it doesn't have to shape our professional interactions. By embracing empathy, transparency, and thoughtful dialogue, we can mitigate the negative effects of ghosting.

Understanding why ghosting occurs and practicing the unspoken rules of etiquette can equip us to handle these situations more adeptly. Remember, effective communication is essential in all areas of life.

So, before considering ghosting, pause and think. A simple message can go a long way in maintaining and strengthening relationships. Continuing the conversation is always better than leaving others in the dark!

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